Brian La Manna’s OPPS framework

Brian LaManna shares how he sourced 100+ meetings via email as an AE using his "OPPS" framework.

Here’s the breakdown:

Step 1: Lead with an observation

• Start with a personalized observation relevant to the recipient.

• Example: "Saw you recently announced the new ____."

• Spend 5 minutes finding an observation on LinkedIn, company websites, blogs, or Google News.

Step 2: Pitch the problem

• Tie the observation to a problem your prospect faces.

• Example: "CROs share that as they scale, they lose visibility into their most critical initiatives..."

• Focus on describing the benefits rather than explaining your offering.

Step 3: Add a P.S.

• Include a personalized postscript to add a human touch and reinforce personalization.

Step 4: Use a simple CTA

• End with a straightforward call to action, such as "Open to chatting?" or "Interested in learning more?"

In this video interview with Trent Dressel he talk more about his framework.

An effective way to reach C-Suite execs

One year ago, Tanveer Mostafa shared the exact cold-email framework he used at Salesforce, which often prompted responses within the first 60 minutes.

Luckily, good prospecting approaches never get old.

Here it is:

Step 1: Personalization 

Stand out by making your email personal. Most competitors use generic messages. Hook the reader with relevant personalization, not just common details like shared alma maters.

Step 2: Link to a specific problem 

Connect your personalization to a specific problem the prospect faces. Make sure it feels authentic and relevant.

Step 3: Present a precise Point of view 

Show how your solution solves their problem. Describe the "before and after" of using your solution with specific details and social proof.

Step 4: Soft CTA 

Prompt a response without demanding commitment. Examples:

• "Open to chatting?"

• "Is this something you could use some help with?"

• "Interested in learning more?"

Step 5: The P.S. 

Add a personalized, casual note at the end. This can make a big difference and make you seem more human.

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