Fix your LinkedIn profile today

Mandy McEwen emphasizes that your LinkedIn profile is often your first impression as a salesperson. A weak profile means missed opportunities.

Here’s how to stand out:

1. Create a compelling headline: Don’t just list your job title. Highlight the value you bring to clients.

2. Engage with your about section: Focus on the problems you solve, not just your job duties. Make it client-centered.

3. Add featured links: Include relevant links to showcase your expertise and build trust.

4. Use the services section: Clearly outline the services you offer so prospects know how you can help.

5. Gather recommendations: Aim for at least three. They enhance credibility and show you’re a trusted professional.

6. Humanize your profile: Share something personal in your summary to show personality and relatability.

7. Leverage LinkedIn tools: Use the audio feature to record your name pronunciation and add a video introduction in your Featured section.

8. Complete your experience section: Fully detail your roles, accomplishments, and the value you provided to clients.
   

Perfect your LinkedIn profile for sales success

In an episode of the Sell Better Show, Darren McKee and Will Aitken provide tips to help sales professionals optimize their profiles for better visibility, engagement, and results.

Here’s a breakdown of key strategies to help you stand out:

• Make a strong first impression: Use a high-quality profile picture and a clear, impactful headline. Your photo should be professional and approachable, while your headline should highlight your expertise and attract the right audience.

• Leverage the featured section: Use this space to showcase valuable resources, key achievements, or client testimonials. Make it easy for visitors to understand your value at a glance.

• Focus your headline: Your headline isn’t just a job title. Clearly communicate your role and value proposition in simple terms. For example, “Helping sales teams close more deals using AI-powered tools.”

• Showcase credibility: Incorporate company logos, testimonials, and recommendations from clients or colleagues to build trust and authority.

• Engage actively: Share relevant posts, comment on industry content, and interact with your network to stay visible and approachable.

• Add a personal touch: While staying professional, include relatable elements to connect on a human level. This can make your profile more engaging and memorable.

• Optimize for mobile: Many users access LinkedIn on their phones. Ensure your banner, headline, and featured section display correctly on smaller screens.

• Refine your about section: Use this section to address challenges your audience faces, highlight your expertise, and position yourself as a solution provider.

• Gather recommendations: Recommendations from clients or colleagues are a powerful way to demonstrate your impact and results.

• Regularly update your profile: Take feedback seriously and make adjustments to keep your profile relevant and effective.

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