CustomGPT based on top sales advice

Koen shares how he uses customGPT to enhance sales demos. After archiving valuable posts into a Notion database he connected it to customGPT. The database holds over 2,700 posts from 50+ GTM experts.

By using specific prompts, he leverages this data to generate actionable insights for sales demos. For example, prompts help identify buyer personas, analyze successful emails, and create tailored communication strategies. This approach saves time and improves sales effectiveness.

How to analyze earnings calls with AI

Kyle highlights the importance of earnings calls for salespeople. However, many reps lack the time to listen or read transcripts. Copy.ai offers a solution by analyzing earnings calls to identify strategic initiatives and challenges.

It then brainstorms sales angles based on your company's value proposition. This workflow helps sales teams save time and gain valuable insights for their strategies.

4 ways to use ChatGPT in sales

Morgan on using ChatGPT for sales effectively:

1. Analyze successful emails

Identify your best-performing emails. Ask ChatGPT to analyze them for tone, length, and style. Use this analysis to understand what works.

2. Understand buyer personas

Identify your top buyer personas. Input their priorities and challenges into ChatGPT. Ask it to rank the most important factors and create a table with this information.

3. Generate targeted emails

Ask ChatGPT to write emails based on the top priorities of your buyer personas. Specify parameters like word count and language to use or avoid. Review and refine the output.

4. Refine through feedback

Feed the generated email back to ChatGPT. Ask it to analyze and improve the email from the perspective of a CMO. Use this feedback to create better email campaigns.