AI workflow for research

Last week, Kyle Coleman shared an AI workflow for sales prospecting on LinkedIn:

The workflow creates a dynamic use case map for prospects based on their:

• Work history

• Technical skills

• LinkedIn posts

• Other available information

It's designed for prospects active on LinkedIn. You can access it here

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How AI will change your work

In a recent article, Zeya Yang, Marc Andrusko, and Angela Strange from Andreessen Horowitz discuss how AI will revolutionize sales technology:

1. Expect AI to handle lead research and call prep in seconds, freeing up your time.

2. AI will automatically compile and update ranked lists of primed buyers.

3. Use AI to generate personalized marketing collateral for deals on demand.

4. Leverage AI assistants that can provide live tips during sales calls to help close deals.

5. Anticipate a shift to multimodal (text, image, voice, video) customer data systems.

6. Prepare for AI to automate much of the sales pipeline, from lead generation to closing.

7. Expect tools like Clay to help create high-quality lead lists with AI-personalized messages.

8. Look for AI solutions that can automate the entire SDR role, including booking meetings.

9. Use AI-powered tools like Naro to automatically surface relevant company documentation when responding to buyer questions.

10. Adapt to potential changes in sales team structures, with AI blurring lines between sales, marketing, and customer success roles.
    

Efficient and personalized communication

In the podcast episode "AI for Efficient and Personalized Communication" from the Making Sales Social Podcast, host Nico Nathan, discusses how AI can improve sales communication:

• Understand AI's potential: Only 7-10% of people use AI daily, showing a need for better understanding and engagement.

• Communicate clearly with AI: Treat AI like a personal assistant. Give clear instructions and set expectations to get better responses.

• Customize AI interactions: Use tools like ChatGPT to set guidelines for style and tone, ensuring responses align with your strategy.

• Define a persona for AI: Set rules for how AI should communicate and what it should remember to maintain consistency.

• Create Custom GPTs: Tailor GPT prompts for specific clients to improve communication effectiveness.

• Use Tools like getmagical.com: Store prompts for easy access and enhance productivity without relying on third-party builders.

• Engage with audiences: Be present where your target audience is, creating familiarity through consistent messaging.

• Stay informed: Keep up with rapid tech advancements expected in the coming years and adapt your strategies accordingly.

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