A winning LinkedIn outreach sequence

Chris Cozzolino describes a LinkedIn outreach sequence that’s driving high response rates and booking meetings.

Here’s his four-message approach:

1. Pattern disrupt

   • Skip the usual “Hey [Name]” greeting. Start with something unexpected like, “I know this is random, but…” followed by a short problem statement.

2. Case study

   • Send this 24 hours later. Briefly mention a success story: “Forgot to mention, we just helped [Company X] achieve [Result Y] in [Time Z].” Keep it quick but impactful.

3. Two-word follow-up

   • Three days later, send a simple “[Name], thoughts?” This short nudge often prompts a reply.

4. Loose breakup

   • Five days after that, send: “Seems like my timing is off for solving [problem]. Before I move on, if we could help you [achieve X] in [Y time] for [Z result], would that be worth a chat? No worries if not.”

Results:

• Chris reports a 50% connection acceptance rate, 735 responses out of 1,900 messages, 73 positive replies, and 45 meetings booked
  

Stop pitching, start conversations

Chris Ritson explains how sales reps can book LinkedIn meetings without pushing a pitch:

1. Start with permission

• Message example: “Hi [Name] – read your report on [Topic]. Bet you're thinking about [Related Issue]. Mind if I ask a question about that?”

• Why: This approach invites a friendly conversation instead of aiming for an immediate meeting. Keep it short, specific, and ask a closed question (yes or no).

2. Bring up common challenges

• Message example: “Typically, when I speak with [Job Title], they mention [Problem 1, Problem 2] are challenging right now. Is that something you’re facing too?”

• Why: Sharing common pain points helps prospects feel understood. It shows empathy and often encourages them to share more openly. Again, use a closed question to keep things simple.

3. End with a solution and simple ask

• Message example: “The VP of Sales at [Company] used our [Feature] and improved [Problem] by [Result]. Worth us chatting, or is timing off?”

• Why: This message gives a quick example of success with someone similar, keeping it specific and measurable. It’s a gentle prompt to move the conversation forward.

Six steps to build familiarity

Keith M. Laughner suggests that salespeople should avoid sending cold LinkedIn InMails and instead focus on building familiarity first.

Here’s his approach, organized by increasing engagement:

1. View their profile

   • Just visiting shows them who you are and puts a face to your name.

2. Follow their activity

   • Following allows you to stay updated on their posts without reaching out directly.

3. Like their posts

   • Liking their posts helps build subtle familiarity.

4. Join the conversation

   • Commenting on their posts gives you a chance to share your expertise and get noticed.

5. Send a connection request with a note

   • Make it personal by mentioning something specific from their posts.

6. Direct message

   • Now that you’re connected and familiar, you can send a direct message to engage further.

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