How to book meetings on LinkedIn

Charlotte Johnson teaches how to stand out on LinkedIn by sounding human, not spammy.

Finding prospects:

• Use Sales Navigator: Upload company accounts and apply filters like company followers, connections through colleagues (TeamLink), and recent job changes.

• Identify key targets: Focus on those familiar with your brand or connected to your company for better engagement chances.

Connecting:

• Build connections: Start with non-executive employees who can introduce you to decision-makers.

• Gather insights: Engage in casual conversations to understand the company's needs, which will inform your approach.

Effective messaging:

1. Personalize, challenge, offer value

• Reference specific details from the prospect’s profile or company updates.

• Mention relevant industry challenges.

• Suggest ways you can help, like sharing insights or a quick demo.

2. Draft on behalf strategy

• Prepare messages for mutual connections to send, enhancing the personal touch.

• Follow up on initial contacts with focused discussions on how you can address their needs.

Extra tips:

• Stay engaged: Regularly interact with prospects’ content to build rapport.

• Use InMail strategically: Craft standout messages when direct contact isn’t possible.

• Track interactions: Keep organized records of contacts and follow-ups to maintain timely communications.

Mike Gallardo: My entire LinkedIn playbook

Mike Gallardo shares his straightforward strategy for booking meetings consistently using LinkedIn. Read his full post to get specific examples.

Here's how:

Step 1: Connect

• Send a simple connection request, or briefly introduce yourself and mention an upcoming email.

Step 2: Offer value

• Always include useful resources in your messages, like a calculator for planning sales events.

Step 3: Use voice notes

• Stand out by sending a voice note after your initial message, offering further help and referencing your email.

Step 4: Use videos

• Engage with short, informative videos to quickly convey how you can assist in their planning and budgeting.

Can you guarantee a reply?

Mandy McEwen shares a simple but effective way to get responses on LinkedIn: send a video message.

Key steps

1. Start simple: Begin the video with a personal greeting and a mention of something specific about the recipient, like a recent achievement or interest.

2. Explain your intent: Briefly describe how your company addresses a specific pain point that relates to their business.

3. Invite engagement: End by acknowledging they might already have solutions but invite them to discuss further.

The script

Start with…

"Hey [Name], I'm not sure how many videos you get here, but I wanted to reach out and say hello and introduce myself. Noticed that you ____ / Enjoyed reading your ____."

Then…

“At [Company Name], we address [specific pain point] with [how you solve it].”

End with…

“You're probably going to tell me that you've already got this covered, but if not, let's continue the conversation."

Why it works

• It's a light touch that captures attention.

• Suitable for reaching out to prospects, partners, or rekindling old connections.

• Typically results in a positive acknowledgment, keeping you top-of-mind for future opportunities.

Benefits of video messaging

• Higher response rates.

• Builds trust and likability faster.

• Increases meeting attendance and reduces no-shows.