How Darren McKee prospects on LinkedIn

Prospecting steps:

Step 1: Establish a connection with your prospect.

Step 2: Research and understand your prospect and their business.

Step 3: Warm up with a call or text to a friend to get comfortable before reaching out to strangers.

Step 4: Craft and send your message, ensuring it's relevant and includes a problem identification, proposed solution, and a call to action (CTA).

Alternatively, use a simple approach like scheduling a specific time for a call.

Step 5: Respond immediately to any replies to capitalize on the prospect’s current activity.

Step 6: Offer two specific time slots for a meeting, confirm the meeting time, and verify their email.

Step 7: Log the meeting in your CRM and acknowledge your success.

Read the full post by Darren McKee.

Morgan's Formula for a 45% Response Rate on LinkedIn

Morgan J. Ingram recommends sending personalized voice notes or videos.

Here’s how it works:

1. First 10 seconds: introduction

Explain why you are reaching out, using cues like job changes, a specific LinkedIn post, or website triggers.

Example: "The reason for my voice note is that I noticed you are hiring SDRs…"

2. Next 30 seconds: value proposition

Describe what you offer that addresses their specific situation or solves a pain point.

Example: "Our coaching services empower your sales reps to leverage our LinkedIn voice notes and video frameworks to book more meetings."

3. Last 10 seconds: call to action

Clearly state what you want from them with an interest-based CTA, such as asking if they're interested in learning more or discussing a topic further.

Example: "I don't know if this is a fit right now, however, would you be interested in learning more?"

4. Follow-up

Once you receive a response, suggest a few times to meet and use tools like Calendly to schedule the meeting effortlessly.

Read the full post here.

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