Improve cold call efficiency

Nick points out four ways to maximize your cold call connect rate:

1. Prioritize mobile and direct lines

These numbers have higher connect rates and help you skip gatekeepers.

2. Mark your tracks

Label the quality of each number (green, yellow, red) to avoid wasting time on bad numbers and track obstacles like phone trees and gatekeepers.

3. Follow the law of diminishing returns

Limit calls to a prospect to 5 times in 4 weeks and stop after 2 voicemails. Avoid persistent gatekeepers by trying different channels or calling at off-hours.

4. Prevent getting spam-tagged

Rotate your phone numbers to avoid spikes in call volumes, test new numbers to ensure they aren't marked as spam, call during business hours, and avoid repeatedly calling bad numbers.

How to become rejection-resistant

Marcus outlines his strategies on handling cold call rejections and how to bounce back quickly.

Here are his four tips to become rejection-resistant:

1. Role-play tough situations daily

Practice with a peer to prepare for objections.

2. Practice scripts out loud

Warm up before your call block by focusing on pace, inflection, tonality, and attitude.

3. Have a juicy pipeline

A full pipeline boosts confidence and makes rejection less impactful.

4. Get proper sleep and eat well

Being well-rested and healthy helps you handle rejection better.

Success tips for SDRs

Cade shares tips on how he got promoted to SR. SDR after 7 months:

• Be yourself. Don't use fake personas or a "sales voice."

• Just do it. Pick up the phone and make calls to connect with prospects.

• Be consultative. Understand the prospect's problems and provide beneficial solutions.

• Never assume. Ask questions to learn about each prospect's unique process.