Low reply rates? - making these mistakes?

Having reviewed hundreds of cold emails, Florin Tatulea highlights two major mistakes: neglecting social proof and lacking clarity in messaging.

1. Ignoring social proof

Think about how you decide on a movie or a purchase - you check reviews, right?

Well, your prospects do the same.

When rewriting emails, I always start by looking for customer quotes or reviews. Social proof builds trust and credibility, making your pitch more compelling.

2. Lack of clarity 

Cut the fluff and get straight to the point. Busy buyers don't have time to decipher vague messages.

Clearly state what problem you solve and how you can help. Make it so easy to understand that there's no room for confusion.

Kevin O'Leary: How to send a cold email

Would Kevin O’Leary open and (maybe) respond to your email? Find out in this short video.

Make it easy to say yes or no

Armand Farrokh helps make your emails stand out.

Here’s how:

Crafting subject lines:

• Keep it short and sweet (3-4 words).

• Avoid selling in the subject line.

• Spark curiosity.

• Make it about them.

Examples:

1. If they love pizza, just say “pizza”.

2. Use personal connections like shared experiences or interests.

Writing the email: After nailing the subject line, it's time to draft your email using the 3x3 rule.

1. Personalized problem (1st paragraph):

   • Show them you understand their pain points intimately.

   • Get specific about their struggles to grab their attention.

   • Make them feel like you’ve peeked into their world.

2. What you offer (2nd paragraph):

   • Explain what you do succinctly.

   • Focus on how you can solve their problem.

   • Keep it brief but intriguing.

3. Interest-based call to action (3rd paragraph):

   • Avoid heavy-handed asks.

   • Keep it light and curiosity-driven.

   • Invite them to engage without pressure.

Example: "Hey [Prospect's Name], I know wrestling with editing podcasts late into the night can be tough. But what if there was a way to automate that process? Our tool removes filler words, so you can ditch the late nights. Curious to learn more?"

Remember, it’s all about making it easy for them to say yes or no. Keep it crispy, keep it engaging, and watch those replies roll in!