Email example from Salman

Salman Mohiuddin emphasizes that cold emails must capture attention in under three seconds. Many fail because they are too salesy, lengthy, and filled with jargon.

To be effective, emails should:

• Use the prospect's language: Address relevant issues using language familiar to the recipient.

• Be concise and relevant: Focus on the recipient's problems and how your solution helps.

• Include a clear CTA: End with a straightforward invitation to engage further.

Example Email: 

"Hi Linda - see you’re using SAP, Salesforce, and other apps to run your business.

Not sure if you see this, but we find tech leaders often rely on Excel, ETL, and manual coding to tie data together.

It can be tedious and error-prone, leading to project delays.

With [solution], X company avoids having to cobble up data from different systems.

They can easily integrate their key apps with a clean front-end in a low-code environment.

Leading to integrations taking hours vs. weeks.

Worth a chat?"

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Be specific in cold emails

Patrick Trümpi points out a common mistake in cold emails: lack of specificity about the challenges addressed.

Here's how to improve:

1. Avoid general statements: Phrases like "You don't reach targets. We can solve it. Wanna talk?" are ineffective. Many suppliers claim to impact revenue, so focus on being specific.

2. Use specific examples: Highlight detailed challenges your solution addresses, such as:

   • Not knowing which deals slip into the next quarter until it's too late.

   • Forecasting 24% more than actually closed.

   • Only 45% of the sales team reaching targets.

   • Sales reps spending 15 minutes documenting calls.

3. Increase relevancy: Specificity boosts relevancy, leading to more productive meetings. If a sales leader identifies with the challenge, they're more likely to respond.

4. Use humble language: Statements like "Revenue leaders we work with often..." show understanding and humility.

   
   

How to write a cold email that converts

In an episode of The Daily Sales Show Lydia Hutchison and Mor Assouline Ocelene talk about crafting cold emails that convert:

• Focus on relevance: Keep emails relevant to the recipient. Remove unnecessary parts to maintain focus on their perspective.

• Personalization is key: Avoid generic phrases and self-centered content. Make the email about the recipient.

• Engage, don't bore: Avoid lazy practices like generic opt-out messages. Use an engaging and curious tone.

• Aim for replies: Instead of pushing for meetings, aim to get a reply. Offer something low-pressure, like sending samples.

• Use closed-ended questions: These can encourage quick responses. Sending samples via LinkedIn can help avoid spam filters.

• Grab attention early: The first line should be interesting and relevant. Avoid spammy openers.

• Show social proof: Enhance credibility with social proof. Be specific and relevant rather than lengthy.

• Be clear and concise: Length impacts engagement. Keep it clear and concise to maintain interest.

• Simplify language: Avoid complex vocabulary. Focus on one problem at a time to connect better with the audience.

• Tailor your approach: Customize strategies for your audience, especially executives. Engaging with non-executive employees can provide useful insights.

• Use LinkedIn wisely: Send a LinkedIn connection request mentioning your email. Ensure the email content is valuable.

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