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Stop sending predictable emails

Jamal Reimer outlines specific strategies to improve email prospecting and avoid declining response rates, offering practical steps for salespeople to stand out in 2025.

1. Drop generic email templates

Stop using templated emails. They’re predictable and easily ignored. Write personalized, human-crafted emails that don’t feel like spam.

2. Focus on 15 accounts, not 1000

Deep research beats mass outreach. Target a maximum of 15 accounts at a time and find real, relevant information. Use these resources for insights:

• SEC filings, earnings calls, and investor relations for public companies.

• Annual reports, shareholder letters, and financial media.

• Gartner, Forrester, and other industry reports.

• Webinars, podcasts, and executive social profiles.

3. Move beyond surface-level research

Talk directly to stakeholders and industry insiders. Discover:

• How the company makes money.

• Their top 1-3 fiscal year priorities.

• Past strategies that failed.

• The risks of not addressing these issues.

4. Use unique, insider knowledge

Armed with non-public information, you’ll have insights other sellers lack. This positions you as a valuable partner.

Stop being "curious" in cold emails

Jen Allen-Knuth explains how to rethink cold emails by focusing on prospect curiosity rather than self-serving language:

1. Stop using curiosity selfishly

Avoid phrases like:

• "Curious if you’ve heard of us."

• "Curious if you’re free Tuesday at 9 a.m."

  This approach feels self-serving and is often ignored by buyers.

2. Focus on the buyer’s curiosity

The goal is to spark perceptual curiosity—the kind of curiosity people feel when something surprises them or challenges their current beliefs.

3. Shift the focus to their business

Write cold emails that provoke the prospect to reconsider:

• The root cause of their problem.

• The size or scope of the problem.

• The hidden or underestimated consequences of inaction.

4. Lead with a loosely held problem POV

Present a perspective on their challenges that invites discussion. Don’t assume you’re right—let them correct or refine your point of view.

5. Highlight the cost of inaction (COI)

Craft messages that make prospects curious about what they’re missing or the risks of staying with the status quo.

Stand out in a crowded inbox

Right now, prospects are bombarded with emails. Steven Wallace explains how, as someone evaluating dozens of tools and services weekly, most emails fail to stand out.

If you want your emails to break through the noise, you need to do things differently.

How to write better cold emails

1. Start with a high-quality list. Ensure your prospect data is accurate and relevant. Tools like MaverickApp can help.

2. Focus on problems, not yourself. Address the challenges your prospects face. Avoid talking about your company or personal accolades.

3. Keep it short and easy to read. Your email should take less than 20 seconds to read, with the main point clear in 10 seconds.

4. Make an irresistible offer. Use ChatGPT to craft a compelling offer. For example, ask it to guide you in building a deal similar to Alex Hormozi’s “Million Dollar Offer.”

5. Reinforce your email on other channels. Send a LinkedIn message or leave a voicemail referencing your email. For example: “I just sent you an email about [problem]. You’ll probably want to check it out.”

Email strategies for 2025
One-channel selling is outdated. Combine email with LinkedIn and calls to ensure your message gets noticed.

Build a strong network to stay visible and avoid relying solely on email.

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