Convert leads efficiently

According to Luke Shalom, learning LinkedIn lead generation doesn't have to take 10,000 hours.

Here’s a quick guide for salespeople:

1. Find your ICP

   • List your clients in a document.

   • Note their problems, how you helped, outcomes, company size, revenue, and persona type.

   • Look for patterns in problems solved, outcomes desired, and company sizes.

   • The most common pattern is your ICP—unless you dislike working with them.

2. Write effective sales messages

   • Ensure your targeting is accurate to avoid unfocused copy and irrelevant messaging.

   • Understand your ICP's pains, desires, objections, priorities, and culture.

   • Use specific language that resonates with your buyer.

   • Message template: {Personalization}. {Pain-based statement}. {Value prop}. {Social Proof}. {Call to action}.

   • Example: "Joris, saw you had an increase in headcount. Great to see so much growth at {company}. We've been helping SaaS founders to scale effortlessly with stress-free product development. Reachbird plugged us in and was able to effectively define their product strategy with remarkable cost savings. We've helped companies such as Redbull, Nestle, and Jamdoughnut. Open to a conversation?"

3. Direct DM conversations to book business

   • Use this flow: Open question > Challenger Line > Goals > Goal behind Goal > What have you tried? > Relevant client case study or insight > Book the meeting.

   • This ensures conversations lead to revenue rather than just casual chats.
     

LinkedIn pipeline hacks

Gavin Kowalski provides specific LinkedIn strategies to build an engaged pipeline:

1. Engage in comments

   • Save searches for your ideal client profiles (ICPs).

   • Filter by comments and posts.

   • Check daily, comment on both posts and comments.

   • Send a connection request and direct message (DM) to set up a meeting.

2. Start low-stakes conversations

   • Connect with lower-level employees at target accounts.

   • Send a simple DM like "thanks for connecting - how are things at XYZ?"

   • If they respond, engage in conversation to gather account insights.

3. Analyze competitor connections

   • Connect with sellers at competing companies.

   • Use Sales Navigator (SN) to search their connections.

   • Filter by your target personas or accounts.

   • Save the search and review weekly for potential prospects.

4. Target group members

   • Use SN to filter searches by group memberships.

   • Find groups your ICPs would join, like "cyber security professionals."

   • Join these groups for visibility.

   • Filter members by your target persona, then connect and DM them.

5. View-post-DM strategy

   • List key targets above the line.

   • Write a post tailored to them with key messages.

   • View their profiles before posting.

   • Comment on their posts or comments.

   • Post and then send it via DM, explaining its value.

Connect with purpose

Michael Alexander says that effective LinkedIn prospecting doesn't require overthinking. Here's how sales reps can improve their outreach:

Start simple

Begin conversations with a straightforward message like "Thanks for connecting" or "Happy Q4." This helps determine if the lead is active on LinkedIn.

Engage with content

Use the "double tapping" method by sending direct messages and adding value through comments on their posts. This keeps you visible and engaged.

Use social proof

If a lead doesn't respond, share a low-pressure success story related to their pain points. This builds credibility without being pushy.

Follow up thoughtfully

Continue engaging by commenting on their posts and sharing relevant insights from your own content.

Partnering with these newsletters:

• Productivity Academy: Simple frameworks for better results in less time

• simple AI: Join 100,000+ others and learn how to use Agent AI

• NeuroTycoon: Get easy tips to make your brain better

• Big Desk Energy: The beehiiv story, straight from the founder

Check them out!