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Share your story, build your network

In a recent post, Mandy McEwen, emphasizes the importance of genuine conversations for driving revenue on LinkedIn:

Takeaways

• Personalized messages: Avoid generic connection requests. Instead, send personalized messages mentioning shared interests or connections to make a genuine connection.

• Engage with comments: Contribute thoughtfully to others' posts by adding insights, asking questions, or sharing relevant experiences.

• Share your story: Post about your personal journey, including challenges and successes, to resonate with others and invite them to share their stories.

• Daily habits: Aim to leave at least five thoughtful comments and connect with five new people each day to build strong LinkedIn habits.

Proactive selling on LinkedIn

In this episode of The Social Selling Podcast, host Daniel Disney reveals strategies for transforming LinkedIn profile views into lucrative sales opportunities.

Drawing from personal experiences, Daniel emphasizes the power of being proactive in sales and leveraging LinkedIn effectively. Here are his tips:

• Act on profile views: When decision-makers from target companies view your profile, take the initiative to reach out. A simple thank-you message can open doors to valuable conversations.

• Be proactive: Don't wait for potential clients to contact you; reach out to them first to avoid missed opportunities.

• Use profile views as leads: Treat profile views as potential leads. Messaging viewers can serve as a non-intrusive way to start a conversation since they showed initial interest by viewing your profile.

• Regularly check profile views: Monitor your profile views multiple times a day to ensure timely responses, which can strengthen opportunities.

• Qualify your audience: Focus on viewers who match your ideal customer persona (ICP) and send them light, friendly messages without being intrusive.

• Optimize your profile: Ensure your LinkedIn profile clearly communicates your role and the problems you solve, akin to wearing a digital suit.

• Routine practice: Make checking and responding to profile views a regular part of your routine to uncover and capitalize on potential sales opportunities.

Seven LinkedIn tips for summer prospecting

In this episode of the Making Sales Social Podcast, hosts share seven LinkedIn activities to boost summer prospecting, focusing on AI integration and profile updates. Here are the key insights and tips:

• Audit your company's story: Review your company's mission and vision, considering AI developments, to align marketing messages with current practices.

• Update LinkedIn profiles: Refresh profile elements like banners and headlines. Use features like 'request services' to promote offerings.

• Organize LinkedIn connections: Export and categorize connections for better engagement. Use LinkedIn's search to filter and identify follow-ups.

• Build your network: Connect with individuals you engage with regularly. Send connection requests during pre-call planning.

• Clarify communication channels: Discover preferred communication methods for your connections and clarify yours in your welcome message.

• Schedule networking calls: Arrange casual Zoom calls to strengthen relationships, focusing on mutual help rather than sales.

• Utilize second-degree connections: Leverage connections for warm prospecting by asking for introductions and permission to mention mutual contacts.

• Explore AI tools: Use tools like ChatGPT for brainstorming and content creation, providing specific instructions for best results.

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