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🧲 LinkedIn prospecting
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🧲 LinkedIn prospecting
Daily Sales Newsletter April 01, 2025 |
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In today’s issue:
Jordan Abbott: What changed when I added voice to my DMs
Samantha McKenna: The 5-week LinkedIn play
Anthony Natoli: A smarter way to get into target accounts
Morgan J Ingram: My 10-minute Sales Nav process
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What changed when I added voice to my DMs
Jordan Abbott decided to try something simple: stop sending cold messages and start talking.
His experiment with LinkedIn voicenotes led to a 76% jump in call bookings — without changing the content of his outreach.
The only thing he changed was how it sounded.
1. The text message strategy had hit a wall
He was using a consistent 3-step sequence. Messaging decision-makers in his ICP. Same rhythm, same intent.
– 9 months of outreach
– 3.8% call booking rate
– Nothing broken, but definitely not winning
People were tuning it out. It was just more white noise in the inbox.
2. Switching to voicenotes flipped the dynamic
Instead of typing, he started speaking.
→ No pitch decks
→ No fluffy intros
→ Just a short voice message that sounded like a real person saying a real thing
One buyer at a global tech company said she never replies to sales outreach — but this one felt different. So she booked a call.
3. Results improved immediately
Everything else stayed the same.
– Same people
– Same approach
– Same call-to-action
The only difference? Format.
After 3 months using voicenotes, call bookings rose to 6.7%
→ That’s a 76% increase with no change to the offer or message
It wasn’t what he said. It was how he said it.
4. What actually made the voicenotes work
• Each one was 20 to 45 seconds max
• No scripts — just natural, casual delivery
→ Mentioned something relevant to the person (a post, mutual contact, role)
→ Ended with a clear next step: a question or invite
They felt human. Intentional. And easy to reply to.
5. What if you’re not comfortable doing it?
That was his first thought too.
→ Will they even listen? Most will — curiosity does the heavy lifting.
→ Don’t like your voice? Neither did he. But no one’s judging. They just want a break from robotic DMs.
→ Still unsure? Add a one-line text: “Sent you a short voice note — would love your thoughts.”
That’s all it takes.
Takeaway
This wasn’t about clever copy or better targeting. It was just a delivery change. But it made a massive difference.
Send one voicenote today instead of your usual message. See what happens.
The 5-week LinkedIn play
This take comes from Samantha McKenna on The Transaction podcast.
She explains exactly how to prospect on LinkedIn without sounding like everyone else who’s just blasting DMs and hoping something sticks.
Most reps fail before they even hit send
⇢ They copy/paste templates
⇢ They personalize using AI tools instead of effort
⇢ They pitch right after connecting
You come off like a bot, not a human. And no one wants to reply to a bot.
Stop relying on tools you don’t understand
⇢ Sales Navigator is great — if you actually know how to use it
⇢ Tech doesn’t fix bad messaging
⇢ Cadence tools filled with bad copy = scaled garbage
Check the message before the software. Not the other way around.
Do this after someone connects with you
✔ Wait 5 weeks
✔ Send a message that says “it’s been a while”
✔ Reference your content or something they care about
✔ Ask if they’d be open to a quick conversation
It works because you don’t sound like a stranger or a seller.
Use weekends to your advantage
✔ Execs scroll LinkedIn on Saturday mornings and Sunday nights
✔ Fewer distractions = higher reply rates
✔ Don’t cold call — just message with relevance
✔ Keep it casual and respectful
You’re not bugging them. You’re catching them when they can actually respond.
Engage before you pitch
⇢ Comment on their posts first — no one does this
⇢ Look for ones with low engagement
⇢ Use their name, mention something real, then follow up
⇢ Don’t drop a CTA in the comments — just start a convo
Be visible before you show up in their inbox.
Run the “it’s been a while” play
✔ Works best with high-value targets
✔ Only run it if you’ve connected already
✔ Don’t include links or fluff
✔ Keep it to 3 sentences or less
No one else is doing this because it’s too manual. That’s why it works.
Write like you know how to read
✘ “Quick question about your current strategy”
✘ “Following up again”
✘ “Not sure if you saw my last message”
All of that screams lazy. Delete it.
Instead, say something like this
“Hey Alex, we connected a while back — saw your post on [X], loved the point about [Y]. If you’re open to chatting, I think we could help. Worth a quick convo?”
Straightforward. Relevant. Zero cheese.
Reps who can’t prospect will get exposed
✔ Stop depending on inbound
✔ Learn how to write, research, and message
✔ Your calendar won’t fill itself anymore
✔ If you don’t know how to find and win deals, you won’t last
Sales is still about work. Just smarter work now.
Execs should be doing this too
✔ Get them posting once a week
✔ Use their network to grow your reach
✔ Have them thank clients, connect with buyers, engage like humans
✔ The brand they build will drive pipeline for the whole team
This is what “social selling” actually looks like in 2024.
A smarter way to get into target accounts
Anthony Natoli explains a quick way to book meetings using warm connections from your manager or execs.
The goal: skip cold outreach and use people your prospects already trust.
1. Pick 3 target accounts
Choose 3 companies to focus on
Upload them to Sales Navigator
➤ Stay focused and intentional
2. Map the account
Identify decision-makers and influencers
Understand how the org is structured
➤ Find multiple paths in
3. Use the ‘connections of’ filter
Search for leads connected to your manager
Look for former colleagues or mutual contacts
➤ Use real relationships to open doors
4. Write the message
Ghostwrite a short note your manager can send
Focus on one clear problem you can solve
➤ Keep it direct and relevant
5. Add your calendar link
Drop your link in the message
Make booking effortless
➤ One click = confirmed call
6. Repeat with other execs
Tap into your VP, AE, or other leaders’ networks
➤ Every connection counts
7. Keep it simple
No automation
No fluff
Just warm, trusted outreach
➤ This still works—run the play
Upgrade to Premium
To access the full archive:
⇢ Upgrade to Premium for full access to all my infographics:
Prospecting to the C-Suite
The Sales Objection Cheat Sheet
Mastering Tonality & Pace

TO-GO
Chris Ritson: Cold DM rewrite
Morgan J Ingram: My 10-minute Sales Nav process
Nia Woodhouse: How I book meetings through LinkedIn
Charles Tenot: The ultimate guide to LinkedIn prospecting 2025
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