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Voice messages that land deals

Patrick Trümpi explains how his team used LinkedIn voice messages to secure their largest deal of the year.

Here’s how to make your LinkedIn efforts more impactful:

1. Send connection requests strategically

   • Send requests before adding prospects to a sequence, not during.

   • Avoid pitching immediately after they accept—this “pitch-slap” annoys prospects.

2. Skip messages in connection requests

   • Requests without a message are accepted 34% more often.

   • Most automated messages sound generic, making them less effective.

3. Avoid automated messages in sequences

   • Use automation sparingly and only at the end of your sequence, if at all.

4. Use voice and video messages

   • Download the LinkedIn app to send voice or video messages.

   • Personalized messages stand out and are more likely to be listened to.

5. Engage with posts and comments

   • Interact with your prospect’s content to build goodwill.

   • “Giving” through engagement builds trust before asking for anything.

6. Make LinkedIn a long-term strategy

   • Post content for your audience consistently.

   • After 3–6 months, LinkedIn DMs will outperform cold emails and calls.

7. Leverage meetings for intros

   • Before meetings, research 3 mutual connections you’d like an introduction to.

   • At the end of the meeting, ask:
     “I saw you’re connected with X, Y, and Z. Would you mind if I reach out and send them your regards?”

8. Ask real connections for intros

   • Message real LinkedIn connections:
     “I noticed you’re connected with X. Would you mind if I send them your best wishes before reaching out to discuss [topic]?”

9. Use the Twain Chrome extension

   • Twain writes tailored LinkedIn messages based on profiles and pain points.

   • Salespeople book 1–2 meetings every two weeks with this approach.

10. Structure voice messages like cold calls

    • Keep voice messages concise and value-driven. For example:
      “Hey Thomas, we help universities cut free-text exam correction time by 75%. Is this something you’d find useful?”
      

5 LinkedIn DM secrets

Matt Essam explains a powerful LinkedIn DM strategy that has helped clients close 5-6 figure deals by focusing on connection, value, and clear communication.

Here’s a breakdown:

1. Focus on connection before selling

   • Build genuine relationships by starting conversations with a compliment, shared interest, or a common connection.

   • Use anchors like mutual schools, events, or influencers to make your outreach feel natural and relatable.

2. Provide value upfront

   • Offer free resources, insights, or advice that’s relevant to the recipient.

   • Show you care about their needs before making an ask—this builds trust and credibility.

3. Make your ask clear

   • Be specific about what you want (e.g., “Would you be open to a 15-minute call?”).

   • Avoid vague messages—clear communication saves time and improves responses.

4. Personalize every message

   • Avoid generic templates; reference something specific about the person or their work.

   • Tailored outreach stands out and increases the likelihood of engagement.

5. Simplify your messages

   • Ask one clear, simple question instead of multiple or complex ones.

   • Keep your tone conversational and easy to read, especially for mobile users.

6. Leverage content to build credibility

   • While optional, posting relevant content can create context and credibility for your outreach.

   • Prospects are more likely to trust you if they see you adding value publicly.

7. Don’t fear follow-ups

   • Many opportunities arise after the third or fourth interaction.

   • Follow up politely and add new value with each message to keep the conversation alive.

8. Use common interests or influencers

   • Mention shared interests or people they follow to create a natural starting point for the conversation.

   • This approach feels less transactional and more like a genuine connection.

9. Stay consistent

   • Regularly initiate new conversations to keep your pipeline active.

   • Consistency ensures you’re always building opportunities for future deals.

10. Be conversational, not salesy

    • Approach LinkedIn DMs like you would a casual conversation.

    • Avoid overly formal language and focus on building rapport.

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