Tips for effective LinkedIn use

Mark highlights three common mistakes people make on LinkedIn and offers strategies to avoid them:

• Connections: Avoid connecting with everyone or only those you know. Instead, connect with people who would find your content helpful or interesting, preferably in your timezone.

• Content strategy: Ensure your content resonates with your target audience. Avoid posting content that only attracts peers unless they are your target market.

• Engaging existing connections: Don't neglect your current connections. Train the LinkedIn algorithm by interacting with content you want to see more of and avoid engaging with content you dislike.

Personalized LinkedIn outreach

Roel developed a 5-step daily routine for sending personalized LinkedIn connection requests to prospects.

Here are the key steps:

• Identify potential connections: Spend 15-20 minutes identifying 5-10 prospects who fit your ideal customer profile.

• Engage with content: Dedicate 15-20 minutes to like, comment, and share your prospects' posts to show genuine interest and increase visibility.

• Research each prospect: Spend 2-3 minutes reviewing each prospect's LinkedIn profile for relevant information such as recent posts and shared interests.

• Personalize your message: Use your research to craft a personalized connection request message for each prospect with a specific hook.

• Send connection requests: Send the personalized messages to the identified prospects, ensuring each is tailored to the individual.

LinkedIn engagement tips

Mandy shares practical tips for driving revenue on LinkedIn by engaging in conversations:

• Personalized messages: Write personalized connection requests by mentioning shared interests or connections to make a genuine connection.

• Engage with comments: Thoughtfully comment on others' posts, adding value with insights or questions.

• Share your story: Post about your personal journey, including challenges and successes, to invite others to engage and share their stories.

• Action plan: Aim to leave at least five thoughtful comments and connect with five new people daily to build meaningful relationships.