Nick’s cold call script

Nick shares his cold call script for prospecting Loom:

Tailored-permission opener

"[Name], I just finished watching an ad about Loom's new use cases for sales. You might hate me, but this is a cold call. It is a well-researched one, and I’m wondering if I can get half a minute to share why that ad made me call you."

Purpose: Integrates context to increase the likelihood of getting permission.

Pitch (assuming they say yes)

"The reason I called is that I've seen Loom release quite a few use cases for sales recently. Seeing you all promote Loom for Sales on YouTube makes me think you might have a more intentional strategy of going after sales teams.

A lot of marketing leaders I talk to tell me it can be frustrating to break into the revenue tech space because it can get REALLY noisy.

About 2 million salespeople follow our podcast and newsletter series, and companies like Gong and Superhuman advertise with us to reach those sales teams.

I think our audience would be interested in Loom. I’m wondering if you’d be open to learning more when I'm not calling you out of the blue?"

Alternatives to "Call me back in 6 months"

David says one of the most pointless questions a BDR can ask is: "Mind if I call you back in 6 months?"

Better approaches:

1. Challenge their timeline:

   • If they say, "Call me back in X months," ask, "What's going to change between now and then?"

   • This uncovers the real reason behind their request.

2. Address objections confidently:

   • Improve your skills to handle objections instead of deferring the call.

Situational responses:

1. "We're not interested, thanks":

   • Ask, "What does 'not interested' mean? Does it mean X, Y, or something else?"

2. "We're in a long-term contract":

   • Use hypotheticals: "If the service was awful, would you still be unable to leave?"

   • This can reveal break clauses or review periods.

Always dig deeper to find the truth behind objections and timelines, ensuring you make the most of every conversation.

Top 3 tips for sales reps who hate calling

Holly shares her top 3 tips for sales reps who hate making calls:

1. Target warmer prospects

• Start with closed lost deals, LinkedIn engagements, and email opens.

• This builds confidence.

2. Call blocks with colleagues

• Pair up for call blocks, even via Zoom.

• Share rejections and support each other.

3. Set realistic goals

• Don't call just to hit KPIs.

• Set realistic dial and connect goals.

• Consistency helps refine these numbers.