How to write more conversational emails

Jason Bay suggests a simple technique to make cold emails more conversational and efficient.

1. Speak instead of type
   Use your voice to “write” emails. This approach makes emails sound more natural, helps you avoid writer’s block, and saves time.

2. Set up dictation on a mac

   • Open System Settings → Keyboard.

   • Turn on Dictation and set a shortcut.

   • Now you can speak your text directly into your sales tools.

3. Use voice typing in Google Docs

   • Open a Google Doc and select Tools → Voice Typing, or press Shift + Command + S.

   • Speak your text into the document and easily edit it.

Following these steps can help you write emails twice as fast, while making them sound more like real conversations.

By speaking emails aloud, Jason is able to:

• Write high-quality emails in half the time.

• Approach writing as "editing" rather than starting from scratch.

• Make emails sound like a natural conversation.

• Avoid writer’s block altogether.

By the way, ChatGPT is also great for this—just use the mobile version and let it transcribe for you.

Cold email masterclass

Nick Cegelskii and Darren McKee provide a masterclass on effective cold email strategies.

Here are the main takeaways:

1. Prioritize email deliverability
   Understand SPF, DKIM, and use separate domains for outreach to protect your main domain's reputation.

2. Avoid spam triggers
   Regularly review templates and batch emails strategically to prevent server throttling and spam flags.

3. Keep emails simple and relevant
   Write clear, concise subject lines and simplify email content to avoid overwhelming prospects.

4. Personalize using current events and LinkedIn
   Stand out by referencing timely events or LinkedIn interactions; go beyond generic tactics.

5. Follow up consistently
   Effective, steady follow-ups increase response rates and help you stay top-of-mind.

6. Focus on problems, not just value
   Center emails on the prospect’s problems rather than simply listing benefits.

7. Optimize for mobile
   Ensure emails look good on mobile devices to boost engagement.

8. Use tools for proofreading
   Leverage text-to-speech for smoother proofreading and improved email flow.

9. Build genuine connections
   Personalized, concise messaging builds better rapport and books more meetings.

10. Stay positive amidst rejection
    Persistence and maintaining a positive mindset are essential for long-term success.

Follow up without being annoying

Federico Samuelly outlines a straightforward approach for salespeople to handle cold email follow-ups professionally and effectively:

• Acknowledge silence
  Instead of pushing, say something like, “It seems like the timing might be off for us to connect.” This respects their time and shows patience.

• Add value with each follow-up
  Don’t just ask if they saw your last email. Instead, offer new insights, like a case study or helpful article. Show them benefits with each message, not just reminders.

• Set a soft deadline
  Gently add a time limit by saying, “If we can’t connect by [X date], I’ll assume now’s not the best time.” This keeps the door open while prompting a response.

Test your cold emails before you send

In a recent LinkedIn post, Jacob Bowman shared how to improve your reply rates on cold emails, use this overlooked technique—send yourself a preview before launching any campaign.

1. Send a preview to yourself
   Always send a test email to your own inbox first. Check how it looks on both desktop and mobile.

2. Evaluate the inbox view
   Look at the subject line and first sentence before opening the email. Ask yourself, "Would I open this?" If it doesn’t catch your eye, rework it until it does.

3. Compare with other emails
   Stack your email against other cold emails in your inbox. Does it blend in or stand out? Make adjustments to ensure it’s unique and compelling.

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