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Executive email framework

Jamal Reimer shares an email formula he used to start and close a $50M deal.

It’s built to grab executives’ attention and compel a response by using three key elements:

1. Mention someone they know

   • Reference a peer, board member, or direct report to create credibility.

2. Address a relevant project or pain point

   • Highlight an initiative or challenge they’re responsible for.

3. Include a numbers-based business outcome

   • Use data to demonstrate the measurable impact of your solution.

Example email:

Subject: Project Wheelhouse

Chris,

I had a conversation with one of your board members, Jane Smith. She mentioned Project Wheelhouse as the initiative where COMPANY NAME will address its challenges with production demand forecasting.

From what I understand about your current production volumes, our technology could reduce production surplus/deficit by 40%-80%. We’ve seen similar results with three of your industry peers in the past twelve months.

I’ve attached a 1-page document with more detail.

Would love the chance to discuss Project Wheelhouse and how we may be able to add value.

Best,

Pro tips:

• Have the email come from a peer executive (you can ghostwrite it).

• Use their first name only (no “Dear” or “Hi”).

• Keep it under 5 sentences since they’re likely reading on their phone.

• Include the senior person’s name or project in the subject line.

Executives will respond if you hit the right pain points with clear, concise communication.

Revive stalled deals

Nate Nasralla explains how to rebuild your Q4 pipeline by reviving stalled deals with a simple 3-step process and email framework:

1. Identify stalled deals

   • Look at deals that ended with no decision but showed promise.

   • Focus on those where the champion was just as frustrated as you when the deal didn’t close.

2. Draft an executive summary

   • Review notes or call transcripts from those deals.

   • Create a concise summary of the key takeaways and missed opportunities.

   • Tools like Fluint can help speed up this process.

3. Use this email framework

Subject: Exec Summary

"Been a minute since we last spoke, [First Name].

I was just thinking about [their internal priority] — is this still top of mind?

If so, I built out an exec summary for you, based on where we left off.

I've got an idea to build on this together, too, based on our work with [peer].

Maybe we can catch up on this sometime?"

4 ways to fix your cold emails today

Chris Orlob provides 4 key tips for writing cold emails that get replies.

Here's how to make your emails stand out and improve your response rates:

1. Write short, emotional subject lines

   • Treat the subject line like an ad—it should grab attention and tap into emotion.

   • Use verbs at the start (e.g., “Avoid,” “Beat,” “Stop”) and make it feel like an internal email.

   • Examples:

     • "Avoid expensive mishires"

     • "Beat [Competitor]"

     • "Stop losing engineers"

2. Articulate their pain better than they can

   • Your opening sentences should show a deep understanding of their struggles.

   • If they feel like you’ve described their problem better than they could, they’ll trust you have the solution.

   • Write as if you’ve read their journal.

3. Keep it to 4-5 sentences

   • Be ruthless with editing. Every word must earn its place.

   • Imagine you get paid $100 for every unnecessary word you cut.

   • Each sentence should serve one purpose: to get them to read the next one.

4. Make it easy to say yes

   • Use simple calls to action (CTAs) that don’t require big commitments.

   • Avoid hard asks like "Got 30 minutes?" or "Want a demo?"

   • Instead, try:

     • "Want to hear a success story?"

     • "Interested in hearing more?"

     • "Up for a quick chat?"

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