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Sales negotiation - get better today
Specific strategies from Harvard, Chris Voss and others
Sales negotiation - get better today
Daily Sales Newsletter April 24, 2024 |
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Hey, this is SalesDaily. It delivers sales insights like pouring coffee into your cup – strong, invigorating, and ready to get things done.
In today’s issue:
Chris Voss: use his 6 tactics
Brian LaManna: Do's and Don'ts
Harvard: 4 specific techniques
Discover: negotiating with liars
Learn 6 negotiation tactics from Chris Voss
Chris Voss used to negotiate for the FBI. Many of his rules can be applied to sales conversations.
1. Tactical empathy
Show genuine understanding to make the prospect feel heard and create a collaborative atmosphere. However, be cautious - excessive empathy might hinder closing the deal.
2. Inflection
Use downward inflection to assert firm boundaries ("That's not possible.") and upward inflection to invite more information or correct misconceptions ("Let's have a call at...?").
3. Mirroring
Repeat the last few words of what the prospect says to encourage them to elaborate and reveal more information, such as responding with "outside your budget?" to prompt further discussion on pricing.
4. Labels
Use phrases like "It sounds like..." to acknowledge and clarify the prospect's feelings or situation without making assumptions, helping to advance the negotiation.
5. The power of no
Frame questions to elicit a 'no', making the prospect feel secure and in control, and often leading to more open and honest dialogue.
For example, ask "Is now a bad time to talk?" instead of "Have you got a few minutes to talk?"
6. Ask how, not why
Replace "why" questions, which can seem accusatory, with "how" questions to foster a cooperative response and keep negotiations constructive ("How am I supposed to do that?" instead of "Why would I do that?").
Read the full article here.
7 effective strategies for better negotiations
1. Prepare well
Know your product, the customer's needs, and your negotiation boundaries.
2. Build relationships
Use soft skills like active listening and empathy to connect with buyers and understand their needs.
3. Focus on value
Emphasize the benefits and ROI of your product, not just the price.
4. Aim for win-win
Work towards solutions that offer value to both sides.
5. Stay calm
Manage your emotions, even in tough negotiations.
6. Use silence
Let the buyer express their thoughts - it helps tailor your pitch.
7. Know when to walk away
Read the full article by the Highspot team.
Negotiate like a pro - 4 techniques
Sales negotiation tips from Harvard:
1. Frame your offer smartly
Explain why you can't meet their price, rather than criticizing their offer. It's more likely to sway them.
2. Focus on avoiding losses
People hate to lose more than they love to gain. Highlight what they'll lose without your deal to grab their interest.
3. Bundle gains, split losses
When negotiating, offer gains in one go but spread out losses. It feels better to people.
4. Keep justifications simple
Sometimes, less is more. Don't overexplain your offer - let its benefits be clear on their own.
Use these tips to make your negotiations smoother and more successful!
Read the full post here.
PODCASTS
TO-GO
Brian LaManna: Here's my always / never rules for negotiating
John Barrows: Legal and Procurement are the enemies of Sales right?
Harvard Business Review: How to Negotiate with a Liar
Jason Bay: Here’s how to negotiate without discounting away all your commissions
QUOTE OF THE DAY
"During a negotiation, it would be wise not to take anything personally. If you leave personalities out of it, you will be able to see opportunities more objectively."
Brian Koslow
MEME
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