Approach ICP profile viewers in DMs

Darren McKee breaks down social selling with an example from a recent success.

After posting about leadership, a new user viewed his profile. He sent a connection request without any message, which the prospect accepted.

He then thanked the prospect with a direct message, adding a personal story about the prospect’s company.

Darren proposed a meeting to discuss coaching and talent, suggesting two dates. The prospect chose one, and they are set to meet in 10 days.

This prospect is a senior decision-maker at a company with 40,000 employees who values coaching. This scenario showcases how simple and effective social selling can be, all thanks to well-crafted content AND reaching out in the DMs.

Try it out. You don't need 100,000 followers to do this.

3 messages to start a conversation

Alan Ruchtein shares his three proven DMs to start conversations with new LinkedIn connections:

1. Curiosity starter

"Hi [name] - thanks for connecting. Curious about what caught your attention about my profile?"

2. Engagement question

"Hey [name], Thanks for passing by and sending a connection request! Are you here just for the content, or are you looking to learn how to book more meetings via cold outbound? Either way - so excited to be in your LinkedIn family."

3. News prompt

"Hi [name] - thanks for connecting. Any exciting news on your side? Ps: [personalize based on their role/job/profile]"

Simplicity is key

↳ Keep your messages straightforward. This often leads to better engagement.

How to follow up

If they respond, continue the conversation. If not, send a simple smiley :) 24 hours later as a friendly follow-up. The idea is to keep it light and not overcomplicate the interaction.

How to score meetings on LinkedIn

Troy Munson outlines two straightforward methods for booking meetings on LinkedIn:

1. The ask technique

Start by asking if you can send helpful information.

Example:

You: "Hey, would it be okay to send you some info on potential threats to watch out for?"

Them: "Sure!"

You: "What type of threats are you concerned about?"

↳ Use their responses to tailor your follow-ups.

2. The use case drop off

Share relevant use cases based on their current projects.

Example:

You: "Noticed your team is focusing on email security. Here’s how a similar company tackled a major challenge."

↳ Attach a related case study or example.

The first messages rarely get replies. Persistence and follow-ups are where you'll see results.

Keep offering useful content and don't rely solely on one communication method.