- SalesDaily Newsletter
- Posts
- social selling with LinkedIn
social selling with LinkedIn
Develop resilience with a positive mindset
Haris Halkic
June 05, 2024 • Reading Time: 6 minutes
Daily Sales Newsletter June 05, 2024 |
|
Hey, this is SalesDaily. It delivers sales insights like pouring coffee into your cup – strong, invigorating, and ready to get things done.
In today’s issue:
Darren McKee: how he booked a meeting on LinkedIn
Morgan J Ingram: 20-30 meetings/week
Chris Ritson: building a business on LinkedIn
Gabi Sayah: 70% of meetings through social selling
Social selling example from Darren McKee
It’s not complicated - you just have to do it daily
Darren McKee simplifies social selling with a real example.
Here’s his step-by-step approach:
Share content: Post valuable content related to your field. Darren shared a piece on leadership.
Identify interest: Monitor who views your profile after you post. Darren noticed a prospect checking his profile.
Send connection request: Send a blank connection request to interested prospects. Darren’s request was accepted.
Engage with a DM: Send a thank you message and include a personal story relevant to the prospect. Darren shared a story about the prospect’s company.
Ask for a meeting: Propose a meeting time to discuss relevant topics. Darren asked to discuss coaching and offered specific times.
Schedule the meeting: Once the prospect agrees, finalize the meeting details. Darren successfully scheduled a meeting in 10 days.
Tips:
Share useful content regularly.
Pay attention to who interacts with your profile.
Use personal and relevant messages.
Be proactive in scheduling meetings.
How I book 20-30 meetings per month
Morgan J. Ingram shares his tactic to schedule 20-30 meetings a month using LinkedIn voice notes. Here’s his simple three-step process:
1. Connect with potential buyers
Know your ideal customer profile (ICP) - buyer persona, seniority level, and industry. Send a blank connection request for a higher acceptance rate since voice notes can only be sent to 1st-degree connections.
2. Send a voice note
Use the 10-30-10 framework.
First 10 seconds: Explain the reason for reaching out (e.g., job changes, LinkedIn post).
Next 30 seconds: State your value proposition, showing how you can help with their specific pain point.
Last 10 seconds: Include a call to action, like asking if they’re interested in learning more.
3. Follow up
If there’s no response, follow up in 2-3 days with a note like, “Any feedback on my voice message?”
BTW: I did a separate SalesDaily issue on LinkedIn voice notes. Read it here.
Refer SalesDaily to others to get these rewards
 | Pro Guide 29 unique prospecting strategies | → 1 referral |
 | Newsletter Shoutout Your service or project | → 3 referrals |
 | My LinkedIn Growth Course 10k followers in 3 months | → 5 referrals |
 | Free 1-1 Strategy Session (30 Mins) Ask me anything | → 10 referrals |
TO-GO
Chris Ritson shares his insights on using LinkedIn to build a £600k training business in 18 months, emphasizing that the platform is a goldmine often overlooked by SDRs. Key takeaways include focusing on converting followers to revenue, posting quality content consistently, sharing personal stories, and dedicating time to ideation and editing. Prioritize helping your audience, networking, and being patient with growth.
Gabi Sayah books 70% of his meetings via LinkedIn by leveraging its full potential, building a personal brand, and actively engaging with those who interact with his posts. He emphasizes the importance of defining a clear target audience, tracking performance metrics, and using personalized messages or direct pitches.
Nicholas Kirchner shares his experience with LinkedIn, debunking the myth that "LinkedIn doesn’t work." He’s booked hundreds of calls through direct messages and content, landing business and making valuable connections. Key to success is consistent outreach and content, iterating based on data, and persistence.
Aaron Reeves reveals his strategy for booking 3+ meetings a week through LinkedIn DMs, emphasizing a simple approach. Instead of pitching right away, understand the recipient's situation and issues. Use a trigger, suggest a focus, and ask open-ended questions to make your outreach more effective.
Check out Alan Ruchtein's Free LinkedIn DM's Cheat Sheet for all the tips you need to boost your social selling. Learn how to send connection requests, message effectively, and engage with posts.
QUOTE OF THE DAY
"80% of my pipeline comes from the art of social selling."
PODCASTS
MEME
Don’t be that guy 😂
P.S. Stay tuned for tomorrow’s issue of SalesDaily, featuring tips on how to use your time better and become more productive!
Reply