Social selling tips from Morgan J Ingram

Morgan shares his social selling playbook for boosting meetings by 70%.

1. Social listening

   • Listen to your prospects and use that information thoughtfully.

2. Look for activity

   • Check if the person is active on LinkedIn.

   • Use the "posted in last 90 days" filter in Sales Navigator.

   • See if they’ve posted or commented recently.

3. Engage with company pages

   • Interact with content and comments on the company’s page.

   • Stand out by showing interest in what the company cares about.

4. Profile views

   • When someone views your profile, reach out.

   • Send a message, personalized video, or a funny GIF.

   • Engage with every potential client who views your profile.

Following these steps helps you stand out and increases your conversion rates.

Get a 90% LinkedIn response rate

Mandy shares her tips for getting a 90% response rate on LinkedIn.

1. Send video messages

   • Do this after an initial introduction to warm up your prospect.

2. Send voice notes

   • Easy to do via the mobile app. Record after the initial intro.

Sample Script: "Hi [Name], I noticed [personal detail]. At [company], we help [benefit]. You might think you have this covered, but if you're intrigued, let me know and we can set up a time to chat."

Using these methods helps you stand out from the spam and generate quick responses.

Lessons from a top social selling expert

Natasha shares 3 key lessons from her 1:1 with Darren McKee.

1. Initiate genuine conversations

   • Focus on authentic connections, not pitching.

   • Be proactive with outreach; don't wait for people to come to you.

2. Master the art of storytelling

   • Each post should reflect real-life interactions or events.

   • Share the actual stories behind your posts to create a stronger connection.

3. Authenticity wins

   • Be your true self consistently.

   • Darren's daily authenticity earned him 116k followers who know, like, and trust him.