Winning formula for video DMs to C-Suite prospects

Darren has sent over 2,000 video DMs to C-suite prospects on LinkedIn.

When done right, this method is unbeatable.

Here’s his winning structure for a 1-minute and 26-second video:

Video structure:

1. Smile and use hands: Start with a friendly demeanor.

2. Unique mention: Say something only you would know.

3. Recognize their hustle: Acknowledge their hard work.

4. State It's a pitch: Be upfront about your intention.

5. Reason for reaching out: Explain why you're contacting them.

6. Personal connection: Mention their past experiences, like soccer days.

7. How you can help: Briefly outline your solution.

8. Reference their community: Mention their college or network.

9. Close for a meeting: Ask for a specific time to meet.

10. Offer an out: Give them a polite way to decline.

11. Follow up: Send a quick DM afterward.

NOTE: Tomorrow I will publish a LinkedIn article with all of Darren’s posts on social selling. An amazing resource!

Transform your sales process with video

Morgan shares how incorporating video into his sales strategy changed his life:

1. Start using video

• 60% of Morgan's meetings at JB Sales came from videos.

• Video meetings closed the fastest.

2. Overcome initial fear

• Morgan was initially terrified and his early videos flopped.

• He analyzed and adjusted his approach.

3. Make key adjustments

• Shorten videos: Keep them under 90 seconds.

• Strong hook: State the reason for the video in the first 3-8 seconds.

• Natural tone: Talk as if having a conversation.

4. Build confidence

• Morgan became confident using video.

• He now uses video to schedule meetings, increase pipeline velocity, and communicate with his team.

10 truths about video selling

Melissa on video selling:

1. Overthinking it is normal.

2. Appearance matters, just dress professionally.

3. Keep videos short and to the point.

4. Know the video's purpose to help your deal.

5. Set time expectations, e.g., "1-minute video."

6. Getting comfortable on camera takes time.

7. Write a script to make it easier.

8. Stand out in your outreach.

9. Build trust and relationships quickly.

10. Video selling can increase your earnings.