Proven video DM example

Darren McKee talks about how to effectively use video DMs in sales. Instead of vague tips, he breaks down what a good first message should include:

1. Do your research before reaching out.

2. Find a common point between you and the prospect.

3. Give a clear and specific reason for contacting them.

4. Respect their time—get to the point.

5. Smile—keep it friendly and approachable.

6. Avoid being too formal—don’t be stuffy.

Darren emphasizes that the buyer doesn’t have time to build a relationship first. They have a problem, and you have the solution. Focus on solving that, and a relationship can come later.

Show passion in videos

Julie Hansen advises on how to bring energy to your videos and virtual meetings. Here's her advice:

• Channel your inner Al Pacino: The camera reduces your energy by half, so you need to compensate.

• Avoid looking bored: If you seem uninterested, your audience will be too. Show passion for your solution.

• Add instant energy: Use a quick tip from her video to make your videos lively and engaging. This helps avoid dull and unengaging presentations.

  
  
  

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Make your sales videos stand out

Jordan Richardson provides useful tips for using video in sales prospecting. Here’s what he suggests:

1. Speak naturally: Talk to the camera like you would to a friend. Avoid sounding robotic or scripted. Just be yourself.

2. Focus on yourself first: Start by introducing yourself, not your company. Skip formal greetings and company details; they can find those in your signature.

3. Avoid hard selling: Don’t dive into pitching your services or past successes. Make it about the prospect, not you.

4. Highlight potential impact: Explain how your solution could help without making promises. Create curiosity and align your solution with their needs.

Keep videos under one minute and include a call to action at the end. Practice makes perfect, so keep improving over time.

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