5 Voicemail tactics to get more callbacks

Reps often ask if they should leave voicemails since they rarely get callbacks. John Barrows thinks yes - if they are good voicemails.

Don't leave generic messages like "touching base." Instead, provide relevant information and value.

1. Don't start with your name

Begin with the reason for your call, not your name or company. This grabs attention.

2. Keep voicemails under 30 seconds

Be brief. Longer messages try to sell, which you can't do in a voicemail.

3. Don't sell

Focus on a compelling value statement, not on selling your solution.

4. Don't reference failed attempts

Avoid mentioning previous unreturned calls. Always have a new reason for calling.

5. Be different

Stand out by using humor, enthusiasm, or referencing research about their business.

Conclusion

Good voicemails are part of a broader contact strategy. They help get your message in front of prospects through various channels.

Why you should leave voicemails

Troy Munson shared an interesting example of a startup founder who was evaluating B2B contact databases like ZoomInfo, Apollo, and Seamless.

He filled out forms for all three and was flooded with calls.

1. He doesn't answer unknown numbers.

2. They all used local numbers, which felt misleading.

3. He had no clue who the callers were.

Only one company left a voicemail - Seamless AI. He responded to them and took a demo because he knew who they were.

Leaving a voicemail can make a difference.

Tips on Leaving Cold Call Voicemails

Mike Gallardo shared two scripts for leaving voicemails in a LinkedIn post:

Script 1:

• Introduce yourself.

• Mention an email you sent with the title, e.g. "SKO Planning."

• Explain briefly how you helped another company plan their SKO efficiently and under budget.

• State there's no need to call back.

Here’s an example:

Hey Jill, it’s Mike. Sending you an email titled “SKO Planning”.

Was calling to share how we helped XYZ Company plan their SKO for 74 reps in less than 30 days and under budget. Flights, accommodations, fun activities, everything.

No need to call me back. Look forward to talking to you soon.

Script 2:

• Introduce yourself.

• Be relevant like mentioning it’s Q4 and they’re likely planning their SKO.

• Refer to an email you sent with helpful tips on planning under budget.

• State there's no need to call back.

2nd script in Mike’s post.

Key Takeaways:

• Identify a problem: Highlight a common challenge they might face.

• Tease a solution: Briefly mention how you can help.

• Redirect to email: Encourage them to check the email for more details.

• Simplify follow-up: Let them know they don’t need to call back, just respond to the email.

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